Through the primary data collected, we hope to draw certain information through analysis on consumer behaviour on the purchase of smartphones. Among all the smart phone manufacturer, Apple and Samsung are classified as the leaders of smart phones. Through affordable prices and superior customer service they deliver functional benefits to their customers. Primary product: Consumer electronics, semiconductors, ships, telecommunication equipment. Research Methods in Librarianship: Techniques and Interpretation. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. Consumers will compare on the price, style, function, quality and suitability of the smartphone due to the multiple brands and model available in the market.
Apple, have came with a whole new idea of making the screen and the phone itself longer but not a lot thicker or wider. Understanding the Product Life Cycle as illustrated in Appendix 7 of each product can enable the company to respond with the marcom objectives. Once the overall competitive marketing strategy is set, the company is ready to begin planning the details of the Marketing Mix, one of the major concepts in modern marketing. It means turning to all forms of media to see what is happening and thinking about the implications of what is happening. Internet and social media analytics and metrics can be used to measure page views, which are signs of the popularity, or virality of its campaign. While Samsung has existed for many decades, its determination to outdo competitors in such product varieties as household appliances has remained steadfast.
Though the analysis, it is known that domestic mobile phones have some advantages, such as the cost advantage, localization advantage and fast market reaction advantage. Illustrate your argument with an original example. Diversification takes a batch of attempt and attending. Target Audience Profile The target audience for the Samsung smartphone products includes the following Global Data, 2013 : o Male and female, aged 18 to 49, who have at least some college education. However Samsung in recent years has been very aggressive and rapidly gaining market share.
However as Samsung faces close competition with its competitors, Samsung needs to continuously come out with new innovation and technology to stay in the lead. However, rather than emphasize the behaviors required by specific tasks and jobs, we focussed on role behaviors associated with each of the three competitive strategies. This strategy can come in many forms. Average selling price of iPhone is much higher than its competitors, and it yields very high margins for Apple. However, strategic planning is analytical in nature i. What is meant by general purpose financial reporting and how does it differ from special purpose financial reporting? Samsung so far has not been able to challenge Apple's dominance in the premium segment.
Samsung has grown to become one of the most successful electronic companies with a main focus on digital media and appliances, memory, semiconductors, and system integration. In the high-end electronics market, Samsung is always the first to launch a variety of superior products and it always makes high profits by virtue of time advantage. In addition to rivalry among existing firms and the threat of new entrants into the market, there are also the forces of supplier power, the power of the buyers, and the threat of substitute products or services. Samsung is publically-traded company with many resources about them available to the consumer. The country or area should have good network Eg: 3G, 4G, wireless connection to ensure optimal usage of Smartphone features. We have checked with the unsure respondent and respondent was using a smartphone bought to her by her daughter.
However, there are some negative factors that Samsung is not facing. Smartphone industry is growing rapidly with many new brands coming in for a slice of market share each fighting towards fulfilling consumer growing wants. The success of the company can be traced primarily to a single individual--founder, Steven Jobs. Assuming the latest data from Singstat stating 95% of Singapore household having a handphone, and with that equate to 94% of them having a Smartphone, the total volume of smartphone market is estimated to be minimum 3-4Million in Singapore alone. We hope through in-depth research and analysis can we better understand the success factors behind this rapidly sprang brand, particularly in the Smartphone industry. Focusing on technology, features and design Research approach: Research Question.
The advantages Samsung has over competitors are the wide distribution channels and the vast product variations. Threat Of Substitutes The memory industry has very low threat of substitutes. To what extent has globalisation impacted upon local identities? Cheil Industries, which began with fashions, manufactures and sells chemicals and electronic materials. Over the last 70 years the company has expanded and operated in a wide and diverse range of industries providing products and services for individual, commercial and government markets. It is suggested that, in terms of the product, the domestic manufactures should master and develop core technologies, enrich the product line and produce more high-end products. Therefore, whenever we decide to purchase a smartphone from either the Apple iPhone 5s as well as the Samsung Galaxy S5, we always take into account the pros and cons the phone has to decide which is better. Third: to persuade the consumers who are on a buying-readiness states to the last state the purchase state or for the new customers to shift their loyalty to Samsung C.
The wide and broad channels are one factor for Samsung success. This allows Samsung to non merely gain a high return but it besides allows them to diversify their hazard and failure. Globalisation of Samsung Essay Sample 1. We now turn to the future. Signature of Author Signtur ofAutor. Therefore, they made some inventions for instance the telegraph, radio, telephone, as well as the newest phone.