The purpose of this campaign is to create awareness that Old Spice is now selling and distributing their products in Australia. Target Market Once again referring back to the Hubpages. Sure, ladyfolk make their skin all sparkly and their hair asymmetrical, but the best we can do is choose a button-up or a sweater. Lean back in your desk chair and think of a tropical place, such as Fiji. In short, all the different techniques that have been used throughout the ad have allowed for a very creative and interesting commercial, one which no changes or recommendations would be able to improve.
Do you think you're man enough? The fresh, crisp-smelling liquid soap poured out of the top, like a refreshing avalanche. The humour technique has also been used very efficiently as it gives the viewer a reason to pay attention to the ad every time it comes on, allowing Old Spice to effectively resonate in every consumers mind. This tone definitely reflects the brands personality as this is the same feel and brand image of all their previous advertisements. And the only thing despots hate more than decentralized government and free speech is the smell of Old Spice After Shave. It has also been a huge hit on YouTube with over a billion views. . Unfortunately most of the advertising and buzz that is being generated is only coming from the Youtube Ad that was released, and the creation of an Old Spice Australian Facebook page to allow consumers to follow the company and their progress.
I have gotten several compliments on how my armpits smell using that deodorant as weird as that may be. Watch his world unfold by following on Twitter, and track how and when he'll release the new commercial. But as well as this, the campaign will also aim to continue to create and generate hype for Old Spice products. We decided to bottle it in our more traditional, easy-to-squeeze bottle. Old Spice Advertising Campaign Analysis Background Product and Target Audience Analysis Advertising Strategy Analysis Introduction The purpose of this analysis is to investigate a current health or beauty products advertising campaign.
Within just 12 months the video had been viewed on YouTube over 40 million times. The ad obviously has Isaiah walking around acting manly and looking attractive, while he is also talking about what it means to act like a man, look like a man and smell like a man. Try Old Spice Body Spray. Just one spray of Old Spice Fresh Collection Body Spray lasts all day. So punch totalitarianism in the piehole by splashing on some Old Spice After Shave. Bring the aromas of your far-off conquests home and then slather them all over your body.
To date, highlights include Old Spice becoming the most watched sponsored YouTube channel and winning an Emmy for Outstanding Commercial. But in the short-term, the company is just trying to achieve notoriety within the specified target market. The strategy that Old Spice has been using throughout their ad campaign taps directly into this consumer insight. Stores are responsible for providing correct and current prices. This is done through both the visuals and the audio of the ad. Driven by unprecedented buzz and industry accolades, the campaign has become a pop culture phenomenon that continues today.
This is because the main target audiences Old Spice is trying to reach are part of the internet and social media generation. Brand Image was also used in a similar way as Old Spice constantly built up their product to be considered the only deodorant for a manly man. Just rub a small amount on your hands and work through damp or dry hair for styling that gives you that rock star spiked up look. Another recommendation that could greatly increase the target market of Old Spice would be by handing out free mini-travel deodorant cans in shopping and grocery centers. So cast your eyes towards the horizon, and then go get it and bring it back here so we can see what it looks like.
The add takes place in three different sets although the ad was taken in one shot. It makes a lot of sense that this is the major audience Old Spice is targeting because self-image is always and has always been important to the adolescents and young adults. Did you use hi-tech gadgets to uncover that their plot was actually just a charity golf tournament, which you then participated in and won? What if my armpits spring a leak? So you can go back to dreaming about mermaid water polo, unlimited breadsticks, and a panther who can vacuum your house. People remember the things they laugh at. With Old Spice Fresh Collection, guys can finally experience where freshness smells from.
This is a big change to how the market was perceived many years ago when using deodorant and after shave was considered very feminine and emasculate. However, we kept the scent of the actual Matterhorn in this body wash, which is boldly invigorating and will not cause injury. Just rub a small amount in your hands and work through damp or dry hair for styling that gives you that international superspy versatile look. The first major way the market has been segmented is due to behavioural segmentation. Spray the lower elevation of your various man caverns with the snowy, crisp scent of Old Spice Fresh Collection Denali Body Spray.