Across different income levels, the difference in product choices and buying patterns can easily be marked. Sub-culture refers to a set of beliefs shared by a subgroup of the main culture, which include nationalities, religions, racial groups and geographic regions. The consumer is often seen as the king of the economic system, and its chief decision maker. We must assume that the company has adopted the Marketing Concept and are consumer oriented. Concentrate on what social media audiences want instead of what you want. Consumers engage in both internal and external information search.
Consumer behavior is affected as these factors change. Do you sometimes question the potential of social media marketing? Education affects a number of things including the fashion you wear and the programs you watch. Face-to-face contact: Family members see each other every day and interact as advisers, information providers and sometimes deciders. People buy different products at their different stages of cycle. Each of us selects differently from the environment and each of us has differing views. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services.
Consumer wants, learning, motives etc. However, it is critical to consider the social factors in consumer behavior, as they greatly influence how people respond to marketing messages and make purchasing decisions. Traditionally, this has been the mother of the family, but increasingly the purchasing agents are the older children of the family and even pre-teens are sometimes taking over this role. This holds true especially for purchases made of vehicles, houses and other household appliances. In recent years, however, old age brings us back to more fundamental demands, such as those of our childhood.
A number of factors involve consumer choices. Even if it is obvious that a higher priced vendor will offer a superior product, it may be difficult to accept that bid. The compliant group contains the people who always move towards others and desire love and appreciation while the people in aggressive group move against other peoples and desire to excel and win admiration. Each sense is feeding information to the brain constantly, and the amount of information being collected would seriously overload the system if one took it all in. For example, how using a famous spokesperson can influence buyers.
Group Influence Group influence is also seen to affect the decisions made by a consumer. In fact, some parts of personality are unique She used three words, compliant, aggressive, and detached to describe the characteristics of each of three personality groups. When you want to sell your products and services to consumers within a given society, then you have to know which social class you are targeting as the buying behaviors of the members of the same social class will be similar. They arise from a state of physiological of stress such as starvation. The mother may then decide what type of shoes should be bought, and the father may be the one who takes the children to buy the shoes. Often, many people are involved in making decisions as to a whether to buy, b what to buy, c at what quantity, and d from whom. Other reference groups rarely have this level of contact.
Gallup poll: Consumers and businesses use social media very differently. Marketing is so much more than creating a catchy phrase or a jingle people will sing for days. A skateboard is inexpensive, but may be ill-suited for long distances and for rainy days. Indian cultures tend to be male dominated in decision-making, whereas European and North American cultures show a more egalitarian pattern of decision-making. As we reach adulthood and enter into it, our life becomes more complex and with it our needs become more complex.
An individual may or may not personally interact with others to imitate their behaviour, and thus, even those individuals or groups from whom an individual learns by mere observation are also part of his reference group. A change in the amount of savings leads to a change in the expenditure of an individual. Learning is the process through which a relatively permanent change in behavior results from the consequences of past behavior. Psychological factors can include perception of a need or situation, the person's ability to learn or understand information, and an individual's attitude. Among various members in a reference group, there are some who are referred to as opinion leaders.
The third step involves evaluation of alternatives. The tastes, likes, dislikes, life styles etc. An increase in the disposable income leads to an increase in the expenditure on various items. Proactive alerts and communications, delivered through a multi-channel approach, increase operational efficiency and enhance the participant experience. Learning, changes in a person's behavior caused by information and experience.