Our Nike World Headquarters located in Beaverton, Oregon is home to more than 7,000 employees. Due to increased emphasis by consumers on fashion in relation to sportswear, we have had to make strides to appeal to a fashion savvy market. The new Nike is not just about shoes and slam-dunks, but about promoting a lifestyle. Therefore, companies with strong brands will increasingly turn to international markets for growth. During this post, I will focus on the topic of work teams and groups in the company that is Nike. Nike is very much famous for its technologically advanced products.
Controlling risks like performing an on-site inspection can be rather difficult and costly overseas than at domestic locations. This strategy could have worked against them as criticisms increased, but their stand to stick on Italy, Taiwan and Philippines, despite higher wages and introduction of unionized labor rights, really worked to improve the image of the company Rekers, 2004. With it's headquarter in Beaverton, Oregon, most of the company procedure also are carried out from herein, which feature almost 7000 staff in it's headquarter. Nike learned that hiring outsiders can save money, but insiders have a better feel for respect for the organizations values and culture. Page 3 footnote 11: In 1990 Nike opened their first retail store called NiekTown which educates the customers on the goals and objectives of the companies products.
The two market segments look to Nike products for different reasons and values. Intense competition, fashion trends, and price conscious consumers have slowed growth in this industry. It represents a whole value system. This ultimately translates into added value for consumers. Nike is a worldwide company and there are different forms of motivation depending on the location.
Financial Highlights: Nike has shown growth in sales over past five years at a rate of approximately ten percent according to Reuters. These revenues grew based on improvements in shoe technology and successful marketing campaigns. In 1980 Nike went public with two million shares of common stock. The industry is also very competitive. The sole goal for any given business corporation is to produce products and service such that it can be sold on the market and extends to consumer.
Nike has gained it's popularity and probably won't lose it for awhile. More of the Cole Haan shoe line needs to be marketed using celebrities, especially on the red carpet or award shows. While initiatives have been set to increase overall employee morale, this area remains a challenge to the company. Human Resources Human Capital - Weakness No successful company can exist and succeed without utilizing its human capital. Their use of professional sports role models as their spokespeople has brought a huge crowd to their products.
Nowadays if you don't have some type of Nike apparel you have fallen out of the cool trend, which everyone wants to be in. These rewards were causing unethical issues within the organization such as sweatshops ran by subcontractors. That is somewhat a large amount to promote. Also in order to boost the economy Nike could state that they are creating jobs in poor countries in order to help the local people and also sell clothing where part of the proceeds help to boost economy by donations. These employees would achieve the maximum benefit from educational assistance programs by being more loyal and productive.
Poor reception of these ads by consumers. New comers will find it hard to find traditional distribution channels because the industry leaders are utilizing them all. Lesser-known brands are viewed by retailers as being too risky to replace an established brand name like Nike or Reebok on the shelf. In an organization everyone must share a common inspirational image which is called vision. Short-Term: Increase our market share in the Asia Pacific region from 26% to 27% by fiscal year end 2000. Strategic Alternative 4: Human Resources- Implement Immediately Another great way for Nike to become more successful as a company is to make some great changes and become more socially responsible. The human resource team along with the operations team will be implementing that each worker is being paid a fare wage.
From my own experience, I have bought Nike apparel because I have seen it advertised somewhere. They represent the expertise, abilities and fundamental knowledge and what make organizations unique and an individual effective and efficient. How does visible communication tools add toward the marketing aim of any companies in today digitalized era? In order to have an edge over the leaders, companies must be able to compete at all levels such as reasonable pricing, efficient production, and high product quality. However, wearing Nike products become a statement as people would much rather be seen with the swoosh embroidered on their sweatshirt than some off-brand. Manufacturers are combating sluggish sales with radical new styles, along with offering more styles at lower price points. This same philosophy and determination is driving change in how we approach corporate responsibility in today's marketplace. It is very important for an organization to measure and understand core organizational competencies to attain strategic goals.