Different shape of tin container for your choice: Round, oval, square, rectangular and other special shapes which according to customers' request. It has been a natural progression for Horlicks, with its plethora of offerings, thereby cementing its place as a mega brand. Let us start the Horlicks Marketing Mix: Product: Horlicks is one of the leading malt based drink in the world. It offers packaging in pet jars of various quantities like 200 grams, 500 grams with refills packages as high as 2 kilograms. Over the years, it has evolved to become a mega brand worth more than Rs 1500 crore, with products under various categories such as biscuits, nutribars and the most recent one — instant noodles. Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales.
With revitalized packaging synergistic with the new brand personality, It is a favourite with both mothers for its nourishment and kids for its great taste and the variety. We have a heritage that goes back over 160 years. Product assortment of Horlicks is very diverse in terms of product lines and product depth. The blue and orange colours have been a part of the Horlicks brand over many years and are a dominant part of the base Horlicks packaging. Type: Watchout projection Dimensions 3590X1080 Credit Agency: Encompass Events Pvt Ltd.
The changed logo and redesigned packaging aim to bring about a unified new look in all the products under the Horlicks portfolio GlaxoSmithKline has revamped its flagship brand, Horlicks, after a gap of seven years. Place: It has a strong marketing network in India comprising over 1800 wholesalers and direct coverage of over 4,00,000 retail outlets. While earlier, each range had different shapes of bottles, we created one uniform shape. A uniform size and shape for all bottles would also help in reducing the costs of producing different sized bottles. Now, the cost per unit will decrease as the company will manufacture jars of one size and shape and will only have to change the packaging for each variant. The new look and design have evolved from consumer research across the segments along with attributes of the brand.
This can be understood by its product strategy in its marketing mix. It has been a natural progression for Horlicks, with its plethora of offerings, thereby cementing its place as a mega brand. All the variants have refill packs in very flavor with price range of Rs. Sixty-five per cent of the ad-spend around Rs 10 crores will be for the visual medium and the balance for the print and others. Right from small children to very elderly people Horlicks realized this and came out with its new versions of different horlicks to different customers. India, where it has traditionally been marketed as The Great Family Nourisher, is the largest market for Horlicks. It was then marketed as a nutritional supplement and manufactured by Consumer Healthcare in the , , , , , , , and.
This will prove to be very cost effective for the company because earlier, it had to manufacture bottles of all shapes and sizes. Radio is also an effective channel used by Horlicks to reach mothers and consumers in remote parts of the country. Boost has used celebrity endorsement to convey its energy proposition and differentiate itself from other brands, with cricket stars such as Kapil Dev, Sachin Tendulkar, Virendar Sehwag, M S Dhoni and Virat Kohli. Graphics used to show innovation and futuristic sequence and formation of something new and big. The brand now needs a great advertising campaign to follow through. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
Horlicks drinks have a wide range of flavors like chocolate, caramel, vanilla, Badam and Kesar. Source of vitamins A and C - Which help support a healthy immune system. However, this is very real, and I cannot stress enough the importance of this issue. Place: Horlicks products are available widely across groceries, supermarkets etc. Over the years Horlicks have also used the pestering power of children and used it to their benefit.
Simply spoon 3-4 teaspoons 25g of Horlicks into your mug and mix to a smooth paste with a little water, pour on 200 ml of hot milk, stir well and enjoy. For companies producing these products in better ways, it is important that they let consumers know these products can be used in the same way — poured over cereal and so forth. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. The two key brands in the Health Food Drinks portfolio are malted drinks Horlicks and Boost. The 2013 Edition of Horlicks Wizkids South Asia was held in Bangalore.
In some urban outlets, Horlicks have even created a play area for children to attract consumers and create awareness and buzz around the products. The other brands covered by the deal are drinks Viva and Maltova. Most of the communication done by Horlicks aims at mothers as they are the buyer of the product for their kids and family. This is not the most exciting category in the supermarket but Horlicks has the brand and packaging to look like the market leader. The biggest branding event is Horlicks Wizkids. The products are based not only around the age groups but also around the lifestyles of people. Horlicks has become an umbrella brand for a wide variety of products.
Its shows the aggressive marketing mix promotional strategy of Horlicks. The range, which was redesigned last autumn, consists of Traditional, Light and Chocolate variants. It became a sort of status symbol in upper middle class Indians and rich classes. The first flavour available in India, as in , was. The packaging again is interesting.
In this industry, pediasure chocolate drink is the most expensive product in this category. By enabling products to be preserved for long periods without the need for refrigeration, aluminium packaging helps to prevent spoilage and can provide large energy savings. But gradually they realized that they have to focus on one segment of market that is children. The competition attracts students from India, Sri Lanka, Nepal and Bangladesh. This product is not intended to diagnose, treat, cure, or prevent any disease. It now looks bright, fresh and summery.