Performance strategies of Emirate Airlines Further reading Emirates Group 2009-2010 , Annual Report, Emirates Group, Dubai. The division can manage and implement all aspects of aircraft engineering support, such as maintenance, safety and logistics. The best strategy to deliver the best experience to customers is to distribute outstanding knowledge among cabin crew about inflight product and services. It supports this vision, as the globalistas is travellers who think travel is vital part of their lifestyle. The purpose of this study was to identify and prioritize the key competitiveness indicators and drivers of full-service airlines. In 2016, Emirates expanded their fleet to 251 aircrafts Emirates Annual Report 2016 The vision of Emirates is becoming the global brand. There is a long history of bailout packages in the United States, and efficiency seeking mergers in Europe.
The relationships between competitive strategies, important resources and competencies, and competitive advantage are then verified using survey results. The facility has a total area of 10,500 m 2, and a capacity to handle 50 tonnes of laundry and dry cleaning output per day. First the attractiveness of the industry will be looked at. In addition, Emirates also is the leading of Inflight Entertainment System by offering over 2500 channels of entertainment in 30 different languages. Department or function is headed by department heads and verticals are headed by vertical heads who reports to department heads. In April 2005, Dnata started operations in Saudi Arabia. Diagrams, Hierarchy, Organigraph 761 Words 3 Pages Introduction: Emirates Group is a group of companies of which they are concentrating on delivering the best line of services based mainly on aviation, travel, and tourism.
Critical variables that form the model are initially identified from an environmental analysis and the case studies of 12 large Chinese construction companies. As the airline industry is constantly changing, the theory of strategic management is developing as well. The key identified indicators include quality, safety, price, connectivity, timeliness, flight frequency, profitability, productivity, cost, market share, customer loyalty, and revenue growth, and the key identified drivers are including bargaining power of customers, bargaining power of suppliers, rivalry among existing competitors, government policies, physical resources, financial resources, human resources, technological resources, reputational resources, flight operations capabilities, engineering and maintenance capabilities, marketing and services capabilities, finance and property capabilities, personnel capabilities, and strategic alliances. Emirates Airline is the leader, Etihad Airways is the challenger, Gulf Air is the follower and Air Arabia is successfully established in the niche position. The chief responsibility of him is to operate food and beverage department that satisfies the expectations of the hotel general manager.
This type of structure is like a wise based triangle and every person in it has a line manager who is responsible for the work done by him, this makes communication slow and getting things done takes a great deal of effort, modern companies. The model integrates two main streams of strategic management theories—the industrial organisation theories, and the resource-based and competence-based views. Similar to Kapferer 1997 , Janonis et al. The airline, renowned for its luxurious in-flight service, was unique among long-haul airlines in that it had not joined a global alliance such as. Practical implications — The competitive strategies — such as operational strategies, generic strategies, intensive strategies, and diversification strategies — can be helpful for firms to gain a competitive advantage over their rivals. To achieve this, the study used a two-phase, sequential exploratory mixed methods research that was initiated with a qualitative phase Delphi technique , and followed by a quantitative phase Analytic Hierarchy Process technique. It was also found that generally bargaining power of customers is the most powerful key competitiveness driver, and followed by financial resources.
Purpose — The purpose of this paper is to investigate the strategies and competitive advantages of Emirate Airlines that have led to exceptional performance while the overall airline industry globally has faced multibillion-dollar losses in 2009. This report aims to explore the organisational background. It is largest airlines operation in Middle East with over 2500 flights per week. After the crisis, although the airline industry has been hit , the industry is also one of the vital industries. Yet the secret of its success is largely unknown outside the Arab world.
A partnership agreement with entered in the fall of 1993 allowed Emirates to offer services around the world. The airline also took delivery of six , giving it new long-haul capabilities. Emirates airline has won more than 500 awards in recent years for good services and different categories. Customer satisfaction in airline operations has become critically important in a competitive global aviation environment. Sheikh Mohammed bin Rashid al Maktoum later gifted two to the airline.
Arabian Adventures Arabian Adventures is a destination management company, providing services to the different tour operators, incentive houses, meeting organisers, businesses and cruise lines. Therefore, in order to better manage the large amount of resources and assets organizations need to be in some sort of. It manages a large network of brands, content and services for tour operators, travel agents, car rental companies, hotels and airlines throughout the Middle East and Africa. It also has an engine test cell facility. It is used as core identity of many brands.
These four dimensions should be considered when developing band identity to make sure the brand identity has both textual and depth. Self-image: refers how the target group see themselves when using brands. The brand as organization To be more specific, Emirates brand identity also has shown by their organization. Asda, Ben Dunne, Convenience 1059 Words 4 Pages Emirates Airline Inflight Service Department Managing Communication, Knowledge and Information The Inflight service department purpose is to deliver the five star inflight experience to our valued customers onboard. A year later, the airline was again named airline of the year by. This communication flow is used by the managers to.
As mentioned in Emirates Annual Report 2016, nowadays, Emirates main activity is providing the commercial air transportation services. Emirates is investing on crew training and developing different programs to harness the unique talent within organization. You can either or use to track down the information you need. Consistent with a resource-based view of the firm, it is shown that these skills meet all the criteria for a strategic resource— they not only produce economic value, but are also scarce, imperfectly imitable, and imperfectly tradeable in factor markets. It carried 68,000 tons of cargo and 1.
Traditional literature on strategic management explains competitive advantages mainly by focusing on external factors e. Emirates is investing in modern wide-bodied aircraft as the keystone of their strategy. In combination with enormous changes to the communications industry and the rapid spread of information via the Internet, the world constantly experiences. In the financial year 2008—09 passenger numbers reached 22. The brand name is written in calligraphic Arabic, shown the brand as country attributes as well. And the airline industry is consistent developing. The above model of Chernatony 1999 is the process of managing brand, conceptualized the brand identity.