Blue nile case. Blue Nile case study Essay Example for Free 2019-02-04

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ICE Case: BLUE NILE

blue nile case

The threat of substitutes is… 1820 Words 8 Pages Blue Nile, Inc. They also strive for high customer satisfaction and lean operating cost. The amount of diamonds to choose from is therefore huge! Upstream states currently draw little of the Nile waters for use in irrigation, although the waters are used for hydroelectric power generation in Uganda 12. Hydrography of the Basin The Nile is the world's longest river, stretching 6,700 km in length and covering an area of 2. It provides the customer high quality engagement rings, wedding bands and Jewelry with low prices to value seeking customers.

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Blue Nile Contractors Inc.

blue nile case

From the industry analysis, it is still attractive to invest within the industry since the sales turnover and the profit margins are attractive and can sustain the business. I could not be happier working with each team member involved in bringing the final production to print. Firm profitability Drawing from the factors discussed above, it is still relevant to say that Blue Nile is on the profitability trend and has not been pushed to the edge of the market with the current trends of diamond and jewelry market. The website provided more user friendly and informative. The competitive force from new entrants is moderate to weak. Blue Nile has found success in the online market by offering the best diamonds and jewelry to customers at low prices. The objective of Blue Nile is to offer high-quality diamonds and fine jewelry at competitively attractive prices and at the same time providing useful information and guidance throughout their purchase process.

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Must Read Blue Nile Review

blue nile case

It does the job but there is nothing special about the packaging. So company can keep inventory longer and reducing safety inventory. Tekeste is currently eying opportunities in St. Competitors from online and offline jewelry retailers 2. The challenge with this would be that the profit margins will have to be lower since the distributors will also need to have their share. Blue Nile recognizes the diverse needs of its customers and strives to address these different jewelry needs by offering a wide variety of choices.

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Blue Nile Inc Case Study

blue nile case

Although the annual water input in the equatorial region can reach 400 billion cubicmeters bcm , the annual flow at the Sudanese border varies between 20 and 22 bcm because of the lakes' storage. Strategic alternatives The first strategic alternative action to achieve the above would be to be more responsive to the ideas and comments forwarded by their clients. Egypt is currently using draws 2 bcm more from the river than its allotment under the standing agreement with Sudan 55. Compared with a year earlier, the number of part-time workers was down 1. During the recession, Blue Nile was able to continue functioning because of its strategy. So, the information attained through description is more useful for the customers than from a sales clerk.


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Blue nile online diamond retailer

blue nile case

Blue Nile should try to tap more potential global market and explore new markets. The new agreement set Egypt's share of Nile waters at 55. The competitive force from new entrants is moderate to weak. A good section which could have been great. Once I had sussed out that to add the stone to the setting by clicking on the little arrow at the far end of my selection I finally reached check out.

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Blue Nile Inc Case Study

blue nile case

Past and Present Freshwater Conflicts and Cooperation a. There are major companies that have threatened the existence of Blue Nile with their entrance into the market and active marketing over the internet. The disadvantage is that constituting such a department will cost a lot of money and even the will as well cost the company. Weaknesses: there is less variety of jewelry as the company started off with the trend of custom engagement rings only. The easy availability of diamond and other gems has also made competition to increase of late. The company prided in being the one that provided bets engagement rings that were certified and graded from reputable laboratories.

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Blue Nile Inc Analysis This Case Study

blue nile case

Wayne Mondy and Judy Bandy Mondy. However, because of the fierce competition in the market Blue Nile operates in the company needs to seek for continues improvement and take advantage of the opportunities. The diamond supply industry is more concentrated than the retailers but is having new entrants emerging. The potential for new entrants to the jewellery market is relatively low due to the high costs of inventory, the lack of differentiation of product and the brand recognition held by the industry leaders. Furthermore, having no pictures of the actual diamond is especially inconvenient for fancy shaped diamonds.

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Blue Nile Inc Analysis This Case Study

blue nile case

The company offers its products on its websites without actually holding the products. Ethiopia is the new unknown in the conflict equation, as the end of the Ethiopian civil war has opened the doors to new development. At the current time, tensions in the Nile River Basin are contained by a number of factors, including Egypt's political and military dominance, the civil war in the Sudan and negligible use of water by other upstream riparians. The competition among the competing sellers in the industry is strong. The customers who are forced to buy expensive commodities from shops makes online shops more advanced since the product is received at door step. Basically, only the diamond supplier and the ring setting contractor will get to see the diamond before you receive it! Bombay: Oxford University Press, 1994 165.

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